Tell the customer's story.
You must know your brand, before you can share your brand.
Short attention spans: a common problem that you can overcome with strategic messaging.
Today, attention spans are not only shrinking, there is far more competition for them. If your brand messaging doesn't stand out or connect with its audience, a lot of time and financial resources can be wasted.
Are there branding processes you can follow to develop messages that get and maintain attention?
Fortunately, proper branding isn't hard. It isn't a riddle to be solved. It simply requires clarity, commitment, a sound process, and the right messaging.
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Everyone in your organization should fully understand why your brand exists.
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They must fully commit to being the embodiment of the brand in everything they say and do.
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Work with us to develop the strategic elements that will guide future messaging. (Ex: Brand Foundation, Messaging Roadmap)
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Finally, let us create clear, compelling messages that your audience will understand and appreciate in meaningful ways.
While this is an oversimplification, if you begin the process, your brand will come alive. It will empower your marketing and sales staff, and your audience will pay closer attention to your messages.
Make a brand transformation in less than 60 days. We'll help you get a better understanding of your audience, hone your brand strategy, develop a messaging roadmap, and then generate ideas and marketing messages that resonate.
BRAND FOUNDATION
Starting price $1750
Through an internal discovery process, we get to the heart of your brand's value proposition and develop a messaging foundation upon which we build communication strategies and core messages. This takes 30 days and includes:
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Interviews with key personnel
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Development of your brand's story structure
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Elevator pitches that clearly communicate your value
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Talking points to help your staff tell a consistent story
MESSAGING ROADMAP
Starting price $2250
Get a better understanding of your customer personas and perspectives. Outline story arcs and establish a roadmap for the various messaging topics to convey over time and in which mediums. Process and final report includes:
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Discovery and brainstorming session led by us
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Customer personas and perspectives
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Detailed messaging roadmap outlining content for advertising, websites, social media and other materials
If your brand is already established, we'll help you keep it strong.
Consultant On Call
Monthly retainer or per hour pricing
Many organizations don't have brand stewards on staff. As a result, even after going through an internal branding process and committing to the results, messaging can veer off course, people fall back into their silos, and no one makes sure the organization stays on brand. Having an outside branding consultant who cares about your brand but is detached from internal politics is invaluable.
0 - 60 BRAND ACCELERATOR
Starting price $5950
When an organization attempts an internal branding process on its own, it can take 6 - 24 months. That's why we designed this 60-day accelerated program to jumpstart your branding, marketing and sales efforts. Program elements vary but typically include:
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Mission, purpose and values exploration
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Brand Foundation and Messaging Roadmap
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Initial messaging development
