You have a robust marketing campaign, but is anyone actually paying attention?
No matter how beautiful your marketing materials are or how effective the SEO, if the messaging isn't strategic and creative, it won't register in the minds of the audience, much less be memorable.
To hold the attention of an audience, marketing content must:
Make the customer the hero of the story.
Explain how the brand can help each customer achieve their goals.
At Attention Spans, we approach messaging like we would experience design. We want your audience to imagine what life will be like with the help of your brand, product, or service. We creatively engage, build anticipation and interest, then encourage them to interact. Every piece of communication is a touchpoint that adds to the overall story. If we do everything right, and we're able to evoke emotion, the audience will remember the message and your brand. Contact us, and we'll explain our process, so you can decide if we're right for you.
Build your consumer brand while generating sales.
Creatively explain your B2B benefits and customers will remember them.
When every character counts, make a clear, compelling pitch.
In long-format brochures, present information in digestible chunks.
Develop email campaigns that trigger emotion and generate sales.
Develop recruitment campaigns that deliver your information in creative ways.
College prospects get dozens of these, so make sure yours are clear, concise and fun to read.
Develop magazine or newsletter articles that make your brand interesting to a wider audience.
Nowhere is it written that annual reports can't be written like an engaging, relevant story.
If you expect people to walk up to your marketing display, please make sure it's creative.
Core messages must communicate what your brand stands for.
Adding conceptual elements to government materials helps residents understand initiatives.
Get help with strategy and content for every element of your marketing campaign.
Conceptual advertising from award-winning creatives.
Just because you buy ad space or time, that doesn’t mean you’re guaranteed readers or viewers. It takes good ideas to get your money’s worth.
Brochures and annual reports that tell clear, compelling stories.
Ensure your long-format marketing messages are easy to digest by using our strategic approach.
Websites and digital marketing that combine SEO best practices with good storytelling.
When you only have a few seconds to get your point across, every word (and character) counts.
Video scripts for every production budget.
Whether you have a thousand dollars or a million, you can do great things with a video – if you have a great script.
Recruitment and fundraising materials that engage and motivate.
With strategic messages, you can appeal to both emotions and common sense, which is a powerful combination.
Articles, white papers and presentations that clearly communicate complex ideas.
We can help you distill massive amounts of technical information into clear, readable copy.
Trade show booths or other experience-design projects.
We'll take customers on a journey from anticipation through participation to reflection.