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You've probably heard it: “The human attention span is now shorter than a goldfish.” Yet in reality, humans don’t have short attention...

Make the Hero Shift and Rescue Your Marketing Campaigns Most marketing messages cast the brand as the hero—the one with the answers, the...

Some marketers still target people like it’s 2005. They define audiences by: ·       Age: 25–54 ·       Gender: Female ·       Income:...

We’re in the Attention Economy. But attention is not the ultimate goal —it's the gateway. In the Content Economy (the last decade or...