Does your content guide your patients on a wellness journey?
Whether you market for a healthcare system, hospital or practice, making your patients the main characters of your brand story will help them feel cared for and empowered. You may have the latest technology or rank high on lists, but if you don't put those benefits in context with the patient journey, they will merely be words. Your marketing program may not see the outcomes you want.
Attention Spans welcomes you to learn from our blog and guides and plan your content using our free downloadable tools. If you need additional guidance, we would love to collaborate with you.
Cath Lab Ad
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This ad for a catheterization lab let's prospective patients know that these minimally invasive procedures to clear a blockage often take less that 90 minutes.
Ortho Ad
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This ad for a Novant orthopaedic practice puts the patient at the center of the story and explains how she can continue to enjoy an active lifestyle with the help of specialized procedures.
BSN Recruitment Emails
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This email campaign targeted nurses, encouraging them to enroll in an online BSN program. The theme centered on the idea that nurses are busy working, so an online program makes it easy.