Are you marketing your educational programs intelligently?
Whether you're recruiting for a community college, university or leadership training program, always remember that your prospective students are the main characters, or heroes, of the story. You must describe how their hero's journey will be unique and rewarding if they become part of your institution. If you sound like every other program and try to appeal to everyone, you will appeal to no one. But if you use tactics that get attention, generate anticipation and evoke emotion, we believe you can do more without spending more.
College Recruitment Toolkit
Click on the image to access this pdf. It provides a simple toolkit to help colleges and universities plan and implement effective recruitment campaigns. Contact Attention Spans for additional guidance.
Leadership Recruitment Toolkit
Click on the image to access this pdf. It provides a simple toolkit to help professional leadership programs plan and implement effective recruitment campaigns. Contact Attention Spans for additional guidance.
Community College Example
Click the image to access a real-world example of a recruitment mailer targeting parents, explaining how community college is a smart choice for the first two years of college, since the savings are huge yet the experience is comparable.